Buttock augmentation or gluteal augmentation is a plastic surgery technique that improves the size, contour, and appearance of a woman’s buttocks. According to Grand View Research, Inc, the global buttock augmentation market is expected to reach USD 6.6 billion by 2028. The market is expected to grow at a compound annual growth rate of 22.0% from 2021 to 2028. Buttock augmentation is done using implants or fat grafting, or by combining these options. Buttock augmentation through fat grafting involves transferring fat from one or more areas of the body into the buttocks. This technique is referred to as a Brazilian butt lift (BBL). Brazilian butt lift 360 in Manhattan is a novel approach that combines BBL with Lipo 360° to provide that much sought after hourglass shape.
Buttock augmentation improves the fullness, roundness and projection of the buttocks, and many women choose to have the procedure to boost their self-image and self-confidence. The procedure can enhance body symmetry, proportions and balance.
Key factors that are driving the market for buttock augmentation are –
- increasing aesthetic awareness among the population
- high social media influence
- rising disposable income, and
- technological advancement in the field of aesthetics
This report segments the market on the basis of product, end-use, and region.
Based on product, the market is divided in to Buttock Implants (Silicone Gel implants, Fat grafting), Buttock Injections (Hydrogel Butt Injections, PMMA Butt Injections, Poly-L-lactic acid, Silicone Butt Injections) and Others.
Buttock implant surgery involves placing silicone implants or other artificial enhancement material in the buttock area. The buttock implants segment dominated the market and accounted for the largest revenue share of more than 40.0% in 2020.
Buttock augmentation through fat grafting or Brazilian butt lift (BBL) is a newer efficient method that comes with lower risk of complications, high patient satisfaction, and shorter recovery time. This procedure is ideal for women who don’t want implants and have sufficient fat for liposuction. Brazilian butt lift under local anesthesia (BBLULA) eliminates general anesthesia related risks and comes with faster healing. This safe, relatively short, wide-awake fat grafting procedure involves little downtime. Brazilian Butt Lift 360 in Manhattan is ideal for women seeking a more defined waistline and a more toned and curvier bottom. This popular combo procedure combines Brazilian Butt Lift (BBL) with Lipo 360° for the best results.
By end-use outlook, the market is segmented in to hospitals, aesthetic clinics, and others. The hospital segment dominated the market for buttock augmentation and accounted for the largest revenue share of 38.0% in 2020. However, aesthetic clinics are expected to witness significant CAGR over the forecast period. Aesthetic clinics are gaining popularity due to their increased quality of services, personalized attention provided to the clients and comparatively low cost of treatment than other settings. Plastic surgery facilities clinics also provide comprehensive treatment to cosmetic problems related to skin, hair, body, and face.
By region, the market is divided in to North America (U.S., Canada), Europe (U.K., Germany, France, Italy, Spain), Asia Pacific (China, India, Japan, Australia, South Korea), Latin America (Brazil, Mexico, Argentina), Middle East & Africa (South Africa, Saudi Arabia, UAE).
Owing to factors such as technological advancement and increase in the number of individuals opting for procedures, North America dominated the market and accounted for the largest revenue share of 43.0% in 2020. In Asia Pacific, due to the increasing urbanization in the region, the market is expected to witness the highest growth rate in the forecast period. With huge populations in this region, many individuals are inclined towards aesthetical improvement. Moreover, there is high social media influence in the Asia Pacific region coupled with low treatment cost and high-quality procedure service that are propelling the market growth.
Key players mentioned in the report include Sientra, Inc, POLYTECH Health & Aesthetics, Allergan, Sebbin, Merz North America, Inc, Silimed, Spectrum Designs Medical, and Implantech.
If you are considering buttock augmentation or buttock liposuction in Manhattan, make sure to choose an experienced plastic surgeon who will evaluate your anatomical considerations and goals, and guide you in making an informed decision that will provide the best results.